What is SEO, actually?
When someone nearby searches for what you do, Google decides which businesses to show first. SEO is the work of making your website easy for Google to read, fast to load, and clearly about what you do and where you do it, so Google can confidently show you to the people already looking for you.
It is not magic and it is not ads. It is repair work on things that are measurably broken or missing.
SEO is for search engines. GEO, which is included with both of our plans for a limited time, is for what comes next. The next answer explains it.
What is GEO?
GEO stands for Generative Engine Optimization. Newer AI-powered search experiences read websites differently from a classic Google results page: they look for clearly structured, machine-readable business information they can understand and use. GEO is the work of structuring and presenting your website's information for that.
With SEOctopus it is not a separate service. As part of your repair we check things like whether your business name, address, phone and website are published in a structured form, whether they match what the page says, whether that information is in the page itself rather than only loaded by scripts, and whether your site's settings keep AI search crawlers out. Then we put right what we can with the same editor access.
What GEO is not: there is no standardized GEO score the way there is a Google PageSpeed score, so we do not give you one, and we do not promise that any AI system will rank, cite or recommend your business. GEO Optimization is included free with both tiers for a limited time.† The full explanation is here.
†Limited-time inclusion. Included with both SEOctopus tiers at no additional cost.
Do I need a brand-new website?
Usually not. Most sites we see are fixable: they load slowly, say too little about their own services, or have technical problems the owner was never told about. We repair what you have. If your site truly cannot be saved, we will say so plainly instead of billing you to polish it.
How do I know the problems are real?
Because we show you where every finding came from. Your report is built from our own technical inspection of your site, named and timestamped. Every finding is something we measured on your pages, with the evidence sitting right next to it. We never hand you an invented score and ask you to trust it. The full process is here.
How long until I see results?
Two clocks run. Our clock: Light plan: estimated 24-hour turnaround. Heavy plan: usually completed within 72 hours.* Fixes are live the moment they ship. Google's clock: Google then has to re-crawl and re-index your site before rankings move, which typically takes days to a few weeks.
Anyone promising overnight ranking jumps is not being straight with you.
*Unusually large or complex jobs may take up to 5 days. We'll always confirm with you before starting if that's the case.
What access do you need to my site?
The valet key, not the house key. For WordPress sites that means an Editor role only. Enough to fix what is broken, never enough to lock you out, take your domain, or move your site. You revoke it with one click when we're done.
Will my website go down?
No. Your website stays live while we work. We only ask for the access needed to make the approved fixes — like giving us a valet key, not the keys to the whole house.
Do I have to do anything?
Give us the editor access we need, and we’ll handle the fixes.
Light plan: estimated 24-hour turnaround.
Heavy plan: usually completed within 72 hours.*
*Unusually large or complex jobs may take up to 5 days.
What does it cost?
One flat price, paid once. $888 Light or $1,488 Heavy, depending on the depth of repair. No retainer, no subscription, no surprise invoices. The pricing page shows exactly what each includes.
GEO Optimization is included free with both tiers for a limited time.† It is not an add-on and has no separate price.
†Limited-time inclusion. Included with both SEOctopus tiers at no additional cost.
Do you sell or share my data?
No. Not your traffic, not your customer information, not your audit results. Not to anyone, not ever. That is a standing promise, not a preference setting.
What if I'm not happy?
Our refund policy is written in the same plain English as everything else here. Read it before you pay. It is short on purpose.
Why an octopus?
Because no other animal fits the job better. Three true facts:
Eight arms, one job
An octopus can work several problems at once. Each arm has its own nerve center. Speed, content, links, local signals: SEO is an eight-armed job too.
Three hearts
An octopus runs on three hearts. We run on ours: honest findings, plain English, and never selling your data.
Master of unseen places
Octopuses thrive in the parts of the ocean nobody looks at. Your rankings are decided in the parts of your website nobody looks at. That is where we work.