SEO
Helping search engines understand and surface your website.
When someone nearby searches for what you do, Google decides which businesses to show. SEO is the work of making your site easy for Google to read, fast to load, and clearly about what you do and where you do it.
That is what your free scan measures and what the Light and Heavy repairs fix.
GEO
Structuring your information for newer AI-powered search experiences.
AI-powered search reads websites differently. Instead of a list of links, it looks for clearly organized, machine-readable business information it can understand and use. GEO, Generative Engine Optimization, is the work of structuring and presenting your website's information for that.
SEOctopus evaluates the relevant structure and content of your site and applies the appropriate optimization as part of your service.
What we look at, and what we put right
Every item below is something our inspection actually checks on your site. Where the fix is a structured-data or on-page change we can make with the same editor access as your SEO repairs, we make it. Where a change needs your decision, for example which phone number is the right one, we ask you first. When the work is done, we tell you what was addressed.
-
Your business identity, in machine-readable form
Whether your site publishes a structured description of the business (the kind search systems read as a LocalBusiness or Organization), and whether that description is valid, well-formed data rather than broken code.
-
The details inside it
Name, address, phone number, website address, and links to your official profiles elsewhere. Missing fields are filled in where we can confirm them.
-
Consistency of the facts
The name, address and phone number in that structured data must match what your pages actually say. A mismatch is a correction we make with you.
-
Information that is really there
Whether your business details and main content are present in the page itself, not only painted in later by scripts that an automated reader may never run.
-
The door is open
Whether your site's crawler rules block the named AI search crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) from your homepage, and whether snippet or indexing settings tell automated readers to look away.
-
A plain-text summary file
Whether your site offers an
llms.txtfile, a simple text summary some AI systems look for, and whether it is present and not empty.
What GEO is not
- Not a score. There is no standardized GEO score the way there is a Google PageSpeed score, so we do not invent one. You get findings and a plain account of what was addressed, not a number.
- Not a promise. We do not promise that any AI system will rank, cite, recommend or show your business. Nobody controls that, and anyone who says otherwise is selling something else.
- Not a separate product. GEO is included with both SEOctopus tiers for a limited time. It is not an add-on, not a third tier, and it has no price of its own.
Same two plans. Same flat prices.
Pick the repair your site needs and pay once. GEO rides along on both, at no additional cost, for a limited time.
GEO Optimization included FREE† with both plans
†Limited-time inclusion. Included with both SEOctopus tiers at no additional cost. GEO is not a separate product or add-on and has no separate price.